HSJ Lucknow
HSJ is an age-old jewelry brand that exudes grandeur, whose interiors aimed at translating their opulent-yet-subtle designs into a dazzling retail experience that appeals to a wide range of audience.
The store has been built as a giddy mix of traditional and contemporary, perfectly embodying the concept of ‘where art meets luxury’, with an element of intrigue, sophistication and innovation. The material palette, hence, plays with various colours, wooden textures, plush fabrics like leather, and mixed metal details to establish a vibrant and trendy interior.
Every element in this retail space is detailed as a jewelry piece, ensuring that each jewel stands out while getting its own space to celebrate the craftsmanship of the deluxe products. The plush furniture and the chandeliers have been detailed to look like installations that reflect the essence of the exhibits.
Inspired by the hand painted ceiling, the Boutique Gold Section has been designed in hues of red to create a powerful, warm and stimulating space. A subtle play of classical motifs and minimal linearity of the display systems, along with colorful solid acrylic surfaces, semi-precious stones and modern materials, is contrasted by the bold, central, contemporary seating in black, gold and red. The plush, curvilinear, hand tufted island sofas are complemented by a set of asymmetrical coffee tables with metallic inlays, a bespoke black and gold chandelier, and a theatrical carpet, with soft, white patterns, complementing the artful vibe of the interiors.
The diamond section uses hues of blue, paired with black, white and gold. Semi-precious stone furnishings, a bull’s eye arch display and white origami floral displays convert each product into a statement installation within this space. Conceptualized as a calm and pristine space, the highlight display wall is a luxurious take on the Zenful minimalism. The exclusive black wall panel houses a neat white niche with a mute white branch installation, further framed by a golden circular rim, creating a strong visual statement. The seating further translates this design language with a matching organic, black coffee table, and sleek, twig inspired, metallic leg detailing on the plush Classic Blue sofas with soft, rounded edges. The feature chandelier in colored glass and metal is inspired by the jewelry craftsmanship, while the blue toned, rectangular carpet with undulating color and patterns, ties the room together.
